New H&M S/S 2025 collection

Tyla, FKA twigs and Caroline Polachek shine in the new H&M S/S 2025 collection

Discover a meticulously designed foundation for the new season that blends ethereal bohemian nostalgia, glam rock extravagance and 90s indie nonchalance.

H&M's S/S 2025 collection is an ode to femininity: exploring moods, sensibilities and identity. The new campaign features a collective of inspiring female icons, including musicians Tyla, FKA twigs and Caroline Polachek. The collection and campaign continue to affirm H&M's strong fashion vision and leadership in championing exceptional design and collaboration in music and fashion.

The collection will be presented in two parts, complementing each other but offering their own unique perspective and approach. Together they celebrate the diversity of contemporary femininity. The first part of the collection brings an ethereal and bohemian vibe. It offers a fresh take on spring style, from festival dressing to urban chic. It also pays homage to icons of fashion history, inspired by both the dramatic blouses of glam rock musicians and the fluidity and androgyny of New Romantic style.

"This season we were inspired by different stages and key moments in women's lives along with the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. The desire to escape felt very current: so we played with elements of ethereal bohemianism, iconic rock style and unbridled festival freedom," Eliana Masgalos, Design Lead Womenswear at H&M

The atmosphere of the collection is soft and dreamy, carrying a nostalgia that captivatingly blends past and present. Traditional silhouettes and vintage inspirations take on a modern, urban and sophisticated feel. They fuse the 70s, the 90s and the present. The mood is carefree, yet sharply confident. Each piece carries an ethereal and sensual bohemianism.

The first pieces from the H&M S/S 2025 collection will be available in H&M stores and at www.hm.com from March 20, 2025.

Take a look at the preview of the collection now!

Translated by DeepL